We all know effective branding when we see it, but the work that goes on behind the scenes to maintain a great company image can often go unnoticed. A brand audit is a great way to assess your business and how your current strategies are contributing to your success, but if you’ve never had to […]
The Ultimate Brand Audit for SMEs Read More »
In the modern online world, branding is everything! A well-established brand is essential to building a memorable and trustworthy business. If you haven’t assessed your brand recently, we encourage you to read the article below. It outlines 7 ways you can elevate your brand identity.Never Miss an Edition of The RoundupThe Roundup is your fortnightly
The November Roundup Edition 2: Elevate Your Brand Design Read More »
When it comes to branding, consistency truly is key. We’ve found an excellent article that outlines the importance of brand consistency and how it can help your business to grow online. For a tailored marketing strategy, contact us today.Never Miss an Edition of The RoundupThe Roundup is your fortnightly digital marketing tip, trick, or trend
The November Roundup Edition 1: Building Brand Consistency Read More »
Nowadays, there’s an endless number of systems and websites freely available that can make marketing considerably easier. But it can be hard to know where to start, or how to best navigate the sometimes-confusing data available to us.Google Analytics (or GA) is a brilliant way to assess your website’s success and find areas of improvement,
Your Jargon-Free Guide to Google Analytics (Plus 3 Quick Tips!) Read More »
When you opt-in for emails or updates from a brand, the initial ‘welcome’ email from them is expected. As a business, you may not realise just how effective this initial communication really is, and often this opportunity to reach out to a customer can go wasted. Building a sequence of introductory emails can be a
How to Write a Welcome Email Sequence (Plus a Free 7 Part Template) Read More »
Understanding the buyer journey is an essential part of generating a successful marketing campaign. But did you know that the buyer journey experience for SME customers is very different to major organisations? In light of this, we’ve sourced an article that explains the differences, helping you to decode what you need to do as an
The November Roundup Edition 1: The SME Buyer Journey Read More »
In modern marketing, an understanding of the buyer journey is the key to any successful business campaign. Is your company making the most of every single step in the process? Are you catering as best you can to every person at different stages of interacting with your business? Knowing each formative part of the buyer
The 4 Stages of the Buyer Journey Read More »
We’ve discussed the concept of integrated marketing a lot over the past few weeks, but what’s theory without practice? In this edition of The Roundup, we’re investigating real life examples of integrated marketing and its success.Never Miss an Edition of The RoundupThe Roundup is your fortnightly digital marketing tip, trick, or trend from the Somer
The October Roundup Edition 2: Examples of Successful Integrated Marketing Read More »
Integrated marketing is a marketing strategy that produces a consistent look and feel to your business. It is applied to all aspects of your marketing, both online and offline, and is vital in today’s digital landscape.It’s important to have an integrated marketing strategy so that you can reach as wide an audience as possible and
A 5 Step Integrated Marketing Plan Read More »
