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When designing a lead magnet for your website or pop up, the three most important factors to keep in mind are: Specificity, Immediacy and Brevity

Being high up on Google’s search page is one way of being in the limelight, but it requires effort, commitment and a bit of a budget… mostly.

The way forward is to establish you and your company as authorities in your industry. And you do that by regularly publishing useful information...

If you have been talking to your web designer, you’ve probably heard the words ‘landing page’ several times...

One of the ways to attract new clients and retain existing customers is to build your company’s brand authority...

There is a case to be made in focussing your efforts at every stage of your customer’s journey...

There is a case to be made in focussing your efforts at every stage of your customer’s journey...

There is a case to be made in focussing your efforts at every stage of your customer’s journey...

There is a case to be made in focussing your efforts at every stage of your customer’s journey...

There is a case to be made in focussing your efforts at every stage of your customer’s journey...

The importance of colour in branding cannot be underestimated. Companies spend hours of time and millions of pounds on choosing the exact shade...

They say, first impressions are the most lasting… In today’s Internet-dominated world, your website is your audience’s first impression...

Over 27% of the internet is powered by Wordpress and it's now available in 50 languages, here are some amazing stats to blow your mind...

Creating a 'customer avatar' is essential in helping you fine-tune your marketing activities and hone in quickly on your target audience. If you make the effort to understand...

A WordPress website needs to be regularly updated with new plugins being introduced more regularly than we’d probably like :-).

The most irritating thing for a prospective customer is to visit a website page only to be confronted with a message that says “404… page not found.”

A call to action AKA CTA on your website or social media channels is a prompt or a trigger for your customer or potential customer to take a specific action.

Time to reflect on your 'why' and ensure your brand purpose aligns with your own values. 

Let’s begin with a question… Name the world’s most well-known company?Answer 1 - AppleAnswer 2 - McDonaldsAnswer 3...

Last year we saw some massive brands get a logo redesign, from Mailchimp to the Emmy Awards. Companies invest a significant amount to stay front of mind with their clients...

Reposition your brand identity to get more desirable customers...

How does a business, whether new or existing, stand out from a busy crowd...

Starting a new business can be daunting enough but when your website company vanishes…

Getting your brand to stand-out can be the main factor that puts you ahead of the competition...

Gone are the days when companies had the luxury of communicating via long, explanatory paragraphs ...

I hear that imitation is the greatest form of flattery...