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Google Analytics 4 (GA4) is the latest version of the popular web analytics platform. With its new features and capabilities, GA4 significantly changes how businesses collect, analyse, and interpret their website data.  However, with the new version comes a host of new jargon and terminology that can confuse those new to the platform. Read on as […]

Are you looking for ways to increase your business’s visibility and get more customers? If so, useful, relevant and easy-to-understand content may just be what you’re after. And recently, Google has changed the way it works with content in an attempt to offer searchers a better experience. To demystify this concept for your business, we’re going

Are you tracking the ROI of your SEO efforts? If not, it’s time to get started. The good news is that by using tools like Google Analytics, you can easily begin tracking various metrics related to your website’s organic performance, giving you a better understanding of how well your SEO efforts are paying off. To help you

Conversions are essential for any business, yet many don’t realise how much this metric can influence the success of their company. From optimising website design to increasing sales and leads, conversions are a hugely important part of running an effective and profitable business. So how do you know which conversions will work best for you? To

Are you looking for a way to boost customer engagement and get your business more visibility? Online reviews are one of the best tools you have that can improve customer loyalty and give potential customers insight into what it’s like to work with your business. When it comes to online reviews, Google Reviews provide a

Google, it’s everywhere. As the top search engine used by both consumers and businesses alike, it reigns supreme over competitors like Bing and Yahoo!. So whether you’re trying to enhance your company’s online presence or you are looking for new opportunities to reach potential customers – utilising Google effectively is essential for success.To help you

When you start thinking about the future of your business, one important thing to consider is whether it’s time to book a digital roadmap session. This is designed to help you assess your current digital strategy and identify areas where you can make improvements or changes in order to better meet the needs of your

Now more than ever, achieving your business’ online goals is critical to its future – but how do you go about this process when there is so much to do and seemingly never enough time – not to mention the confusing array of resources at your disposal?The short answer is that a Digital Roadmap Session

Looking to build and maintain a professional online personal brand? In today’s digital age, it is more important than ever to take steps to ensure that you present yourself in a polished, professional manner. To help you get an idea of what you need to do to achieve the right results, here are a few