The first rule of brand purpose is do no harm

The first rule of brand purpose is do no harm

Interesting article by Thomas Barta, which looks at ensuring brands do no harm before they claim to do good. Time to reflect on your ‘why’ and ensure your brand purpose aligns with your own values.  If yours is a new business that needs to define its brand...
Some massive brands just got a logo redesign

Some massive brands just got a logo redesign

Last year we saw some massive brands get a logo redesign, from Mailchimp to the Emmy Awards. Companies invest a significant amount to stay front of mind with their clients, as well as up-to-date and true to their core values.  Any aspect of branding must underpin a...

Pin It on Pinterest