Category: Branding

The latest on running and marketing your care business.

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Small Business Marketing: How To Make Your Local Community Love You

As a small business owner, one of your most valuable assets is the local community. Your business is only as

How to Get More Google Reviews for Your Small Business

As a small business owner, one of your top priorities is building trust with your customers and ensuring they have

Why Colour Matters in Branding

Colour is a powerful tool in branding, profoundly influencing consumer perceptions and behaviours. In today’s competitive marketplace, where consumers are

The Top 10 Benefits of an Irresistible Lead Magnet

Want a powerful way to grow your email database, establish credibility, and build long-term relationships with potential customers? You need

10 Strategic Tips for B2B Marketing Campaigns

When people think of B2B marketing, traditional offline methods like networking events, trade shows, or corporate partnerships often come to

Digital Marketing Agencies vs Freelancers: Which Do You Choose?

For small businesses striving to grow, effective marketing is key. One of the biggest decisions you’ll face is whether to

A Digital Checklist for Assisted Care Providers: With 4 Practical Action Steps

Developing an online presence has quickly become a necessity for businesses in the age of digital marketing. With growing competition in the care industry, it’s

The November Roundup Edition 2: How to Think Like Your Customers

In order to connect with your customers, you must first identify who they are, what they need, and what problem you can solve for them.

The Ultimate Brand Audit for SMEs

We all know effective branding when we see it, but the work that goes on behind the scenes to maintain a great company image can

The November Roundup Edition 2: Elevate Your Brand Design

In the modern online world, branding is everything! A well-established brand is essential to building a memorable and trustworthy business. If you haven’t assessed your

The November Roundup Edition 1: Building Brand Consistency

When it comes to branding, consistency truly is key. We’ve found an excellent article that outlines the importance of brand consistency and how it can

How to Harness the Power of Purpose and Unite Your Team

“Never forget why you started.”This popular quote acts as a reminder that reason and purpose can propel us forward towards achieving our goals. It’s often

Why Brand Voice Matters

If your brand was a person, how would they speak? This is the premise of brand voice. It is an integral part of branding that

5 Things You can Fix on Your Website Right Now

We know that business owners often struggle with technical aspects of online performance. In light of this, we’ve put together a simple, yet effective guide