If you have been talking to your web designer, you’ve probably heard the words ‘landing page’ several times and wondered what they were talking about. Isn’t it the same as any other page on the website? Why do they keep talking about designing a separate landing page? Shouldn’t it have the same look as the […]
Landing Pages – What’s all the fuss about? Read More »
Times are changing rapidly; The trajectory of change in the last 5 years has probably been greater than the 20 years before that. People’s perceptions have changed and are still changing and with it comes altered expectations, needs and wants that previously never existed and buying behaviour that requires companies globally to adopt a fresh
Rebranding – Does your company need it? Read More »
You feel like your company is ready to take on the world… you’ve got a memorable logo, an inspirational vision statement and a slick, user friendly website. That’s you done when it comes to marketing? Or is it? We think not.Your next goal is to build, what is known in marketing as brand authority. Brand
Can your brands be trusted? Read More »
The importance of colour in branding cannot be underestimated. Companies spend hours of time and millions of pounds on choosing the exact shade or colour to represent their brand. So much so, that companies like Ikea and Coke have paid for a colour to be created just for them.Is it worth it?In a study titled “Impact
Colours speak louder than words Read More »
They say, first impressions are the most lasting… In today’s Internet-dominated world, your website is your audience’s first impression of your business. It’s vital then that it represents all that you and your business stand for.Let’s start with some key facts about websites that will demonstrate how important your website is: A typical user will
Does your website align with your key brand messages Read More »
In our previous article, we outlined the importance of having a website care plan. In this article, we’d like to talk about what exactly a Somer Design ‘Care Plan’ does.Somer Design, designs and builds websites using WordPress, one of the world’s most recognised and widely used blogging and website builders. In fact, considering that the number
What is the Somer Design Website Care Plan? Read More »
An eye-catching, well-designed and informative website is vital in today’s business world. No longer is it a luxury to have a website. It is a basic necessity; as important as having a telephone number or an email. It really is. It is the face of a business and the first stop for a prospective customer
Website maintenance – keeping your website working smoothly Read More »
A call to action AKA CTA on your website or social media channels is a prompt or a trigger for your customer or potential customer to take a specific action. It is one of THE most important elements of your website and in fact, can be the key determining factor in whether your website is
Calls to Action – What are they are why are they important? Read More »
Let’s begin with a question… Name the world’s most well-known company?Answer 1 – AppleAnswer 2 – McDonaldsAnswer 3 – AmazonAnswer 4 – IkeaFour companies in four vastly different industries. What do they all have in common? Their incredible branding strategies or in other words, their representation of who they are as a company.Essentially, that’s what
Branding and how organisations define themselves to their audience Read More »
Brand & Digital Marketing Agency Bournemouth, Dorset
