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Networking Strategies: Make Your Network Work For You

When it comes to building a successful online presence, having an effective network can be the key to success. Whether you are trying to establish yourself as an authority in your field or simply connect with potential customers, effectively using the resources at your disposal can make all the difference.To help you build a successful […]

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Digital marketing methods that are no longer effective in 2023

In today’s fast-paced world of digital marketing, it can be difficult to keep up with the latest trends and techniques. As new technologies emerge and consumer behaviours shift, many marketers are left wondering which methods will still be effective in the years to come.In 2023, we can expect that some of the most popular digital

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A personal touch: how marketing is changing in 2023

Marketing has changed dramatically over the past decade, and many experts believe that this trend will continue well into the future. As technological advancements become more prominent and consumers become increasingly demanding, businesses must adapt their marketing strategies to stay competitive.In response to this, we expect that personalisation will be a key component of digital

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How to prove your worth to clients online (do you have to do it for free?)

Whether you’re just starting out or a seasoned professional, it can be hard to convince clients that your services or products are worth the price tag. Sometimes, customers make you work hard for their money – and that’s only natural! After all, they’re making a significant investment and they want to know it will pay

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A plan to track your marketing progress with the RACE framework

Every business owner has to be smart about marketing. You don’t have the money to waste on ads that don’t work, but you also can’t afford not to invest in your marketing plan. That’s where the RACE framework comes in handy: It’s a way of tracking your growth and making sure you’re doing everything possible

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The evolution of brands: Why it’s important to refresh your branding

Brands were created to help consumers easily identify the products and services they were looking for. In this way, brands served as a shortcut to finding the best product within each category. But now that consumers have access to so much information at their fingertips, brands have become more than just identifiers; they’re also tools

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