How to prove your worth to clients online (do you have to do it for free?)

Whether you’re just starting out or a seasoned professional, it can be hard to convince clients that your services or products are worth the price tag. Sometimes, customers make you work hard for their money – and that’s only natural! After all, they’re making a significant investment and they want to know it will pay off. The only way to make this experience easier is to demonstrate what you bring to the table and why you’re the person or company for the job.  

So, how can you do that through your digital marketing strategy? And is it really worth your time if you have to do it for free? 

Why proving your worth is important

Proving your worth is important because it’s a great way of showing clients what you can bring to the table. It shows them that you’re confident in your skills and experience, and that you’re willing to invest in yourself. As well as this, proving your worth helps you get more clients by helping make yourself stand out from other competitors. 

Interestingly enough, this is different from other types of marketing because most businesses will only do it once their business has been established for a while. That means they have built up some trust with their customers over time which means they’re able to charge more money for their products or services without getting any resistance from customers (or fear of loss). 

Sometimes, you may have to do this for free, and that’s because clients want to see you put your money where your mouth is before they make a commitment. 

How can businesses achieve this?

To ensure that you’re getting the most out of your online presence and that your content is as valuable to your audience as possible, it’s important to ask yourself: 

  • What do I want my audience to feel? 
  • How can I make them feel this way? 

Once you’ve identified what emotion you would like your reader or listener to experience, it’s time to find the best medium for conveying that message..  

You’ll have different options depending on who exactly it is you’re trying to reach with this particular piece of content–and even within those categories there are always multiple ways of going about things! 

What are the benefits and outcomes you can expect when you do?

In the process of proving your worth to your clients, you may forget all about the benefits that will flow down the line. In today’s hyper-competitive world, it’s important to remember that clients are looking for a reason to choose you over the next guy. By providing them with valuable information, it makes it much easier for them to make a decision–and when they do decide on you, the better off your business will be as a result. 

  • You will have a better understanding of your own skills and abilities. Taking the time to demonstrate your skills and knowledge, gives you greater confidence of what you can achieve with the talent in your business. It’s kind of like taking inventory – you figure out what you have and what you can do with it. 
  • You will be able to identify what your value is to clients clearly and coherently. It’s important that people understand why they should pay us instead of doing it themselves (or hiring someone else). By showing potential clients why they need your expertise, there’s much less resistance when it’s time to sign the contract. 
  • You will be able to expand your client base. When your clients know your worth and know what you can achieve, it’s easier to find people who need what you have to offer. You can reach a wider audience and increase your chances of finding someone who needs your services. 
  • You know what to outsource or procure for greater efficiency. If you take the time to understand the value you bring to the table, you also know what to outsource or procure to make your business more efficient. This is a great way to reduce overhead costs and increase revenue without trial and error. 

How a free lead magnet can offer value for you and your client

A free lead magnet is a digital freebie that helps you capture leads who are interested in your product or service. For example, if you offer a free ebook on your website, readers can enter their email address to download it. This gives you the opportunity to follow up with them and convert them into paying customers.  

A lead magnet can be an effective way to increase sales for small businesses because it helps you reach a wider audience and build trust with potential customers. By offering a free lead magnet, you show potential customers that you’re an expert in your field and that you’re willing to provide value without asking for anything in return. This can help you stand out from the competition and attract more customers to your business. 

Caroline Somer - Somer Design Founder & CEO

Prove your worth to your clients and achieve your digital marketing objectives!

At a time when business competition is at an all-time high, you need to be able to prove your worth to your clients. You want them to keep coming back for more, and you want their referrals. The best way to do this is by showing them that you can deliver results! At Somer Design, we can help you discover the best way to communicate your value. 

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