How To Create Content That Stands Out

Standing out from the content crowd can feel like an impossible task. With so much information available at our fingertips, it’s hard to know how to make your content stand out in a way that is both meaningful and memorable. But don’t worry – we’ve got you covered. In this blog post, we will discuss some tips for creating content that stands out and gets your message across loud and clear.

For personalised digital marketing advice, contact the Somer Design team today!

Why standing out is more challenging than ever in 2022

In a content-saturated world, it’s more important than ever to make sure that your content is truly original and valuable. Here are some of the reasons why you may not be creating stand out content:

Challenge 1: You’re overwhelmed

The first challenge is that there’s just too much content out there. According to Wordstream, the average person consumes about 34 gigabytes of content every day. That’s a lot of content! And with so much content being created and shared, it can be hard to make your content stand out.

Challenge 2: Growing an audience

Another challenge is that it can be difficult to grow an audience for your content. With so much content available, people will simply scroll past if you’re not offering something of high value. And even if you do manage to get people to read your content, it can be tough to get them to come back for more. Growing an audience can feel challenging at the start. As a general rule, consistency, engagement, and relevance are key.

Challenge 3: You’re not sure where to start

If you’re not sure where to start, don’t worry – you’re not alone. Coming up with new content ideas is a struggle when you already have so much to think as a business owner. And even if you do have a great content idea, it can be tough to know how to execute it in a way that will make it stand out.

Tips for creating content that is both meaningful and memorable

Let’s explore 8 tips you can implement to make your content stand out from the crowd:

Tip 1: Write for your audience

ne of the best ways to make sure your content is meaningful and memorable is to write for your audience. Write about topics that are relevant to their interests and needs. And make sure to use language that they will understand. If you’re not sure what topics would be relevant to your audience, take a look at your website analytics to see what content they’re already interested in.

Tip 2: Keep it short and sweet

Another tip for creating content that is both meaningful and memorable is to keep it short and sweet. People have short attention spans, so it’s important to make sure your content is easy to read and digest. Try to keep your paragraphs short and to the point. And use subheadings to break up your content and make it easier to scan.

Tip 3: Make it visually appealing

Another way to make sure your content is both meaningful and memorable is to make it visually appealing. People are more likely to remember content that is accompanied by images, videos, or infographics. So if you can, include visuals in your content to make it more engaging.

Tip 4: Use storytelling

Storytelling is a great way to make your content more meaningful and memorable. When you tell a story, you help your readers connect with your content on a personal level. And when you can make that connection, you’re more likely to get your message across. If you can communicate your ‘why’, then people are much more likely to connect compared to a generic piece of content.

Note: Not sure what your ‘why’ or point of difference is? Our founder and brand strategist, Caroline Somer, specialises in helping business owners to find and communicate their why. Book a strategy call today to find your why!

Tip 5: Solve a problem your audience is facing

Another way to make your content more meaningful and memorable is to solve a problem your audience is facing. If you can provide valuable information that helps your readers solve a problem, they’re more likely to remember your content. And they’re also more likely to come back for more.

Tip 6: Share your content across all platforms

Make sure to share your content across all platforms. If you only share your content on one platform, you’re missing out on the opportunity to reach a wider audience. So make sure to post your content on your website, blog, and across all your social media accounts.

Tip 7: Partner with other companies

If you can team up with another company to create content, you’ll be able to reach a larger audience. And you’ll also be able to tap into their network of followers. This is beneficial for both of you because it will help you reach more people, and it will also help build relationships with other businesses.

Tip 8: Don’t just sell, inform and engage

If all you do is sell, people will tune you out pretty quickly. But if you can provide valuable information and entertain your audience at the same time, they’re more likely to stick around. As a general rule, try to share engaging and helpful content about your focus subject 80% of the time, leaving 20% for promotional activity.

The benefits of creating stand out content for your business

Creating content that stands out from the crowd can have a number of benefits for your business. Here are just a few:

  • It can help you reach a wider audience.
  • It can help you build relationships with other businesses.
  • It can help you sell more products or services.
  • It can help you establish yourself as an authority in your field.
  • It can help you attract new customers.
  • It can help you keep your existing customers engaged.
  • It can help you differentiate yourself from your competitors.

Creating content that is both meaningful and memorable is essential for any business that wants to stand out from the crowd. By following the tips above, you’ll be well on your way to creating content that will help your business achieve its goals.

Creating content that is engaging, eye-catching and effective

When it comes to content, appearances matter. If you want your content to be seen and to achieve results, you need to put in the time and effort to make it look great. But simply having great content isn’t enough – you also need a content strategy to ensure that it gets seen by the right people and that it achieves your desired results.

A content strategy is essential because it helps you stay on track and ensures that your content is aligned with your business goals. It also helps you to prioritise which content is most important, and makes sure that your content looks great and gets the results you want.

Without a content strategy, it can be difficult to know what to focus on or how to improve your content. But with a content strategy in place, you can ensure that your content is always on point and helping you reach your business goals.

Our tips for creating stand out content that achieves results:

  • Keep it SEO-friendly: Make sure your content is optimised for search engines so that it can be easily found by your target audience.
  • Make it shareable: Use social media to amplify your reach and ensure that your content is seen by as many people as possible.
  • Make it targeted: Write content that is relevant to your target audience and that speaks to their needs.
  • Make it actionable: Include a call-to-action in your content so that readers know what you want them to do next.
  • Ensure it relates to a solution you offer: Every piece of content you share should ultimately be linked to the products or services you offer.
Caroline Somer - Somer Design Founder & CEO

Ready to create stand out content?

If you need help getting started, or finding your ‘why’, contact Somer Design today. We’re a digital marketing agency that specialises in content creation, and we’d be happy to help you take your content to the next level.

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