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Brand Warning signs

Brand Warning signs

Warning signs… Is your brand holding back your business?There comes a time in the life cycle of most businesses or organisations where management needs to take a step back and re-evaluate the company’s basic identity. It’s not uncommon for businesses to start with a particular mission, vision, offering and ethos and evolve into something different to survive and grow based […]

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What goes into a digital marketing plan?

If you don’t have a digital marketing plan for your business, you are missing a trick, especially in today’s bizarre world, where everyone….literally everyone, is online for the most part of the day. Marketing teams globally are finding new and innovative strategies to target their audiences “at their most frequented marketplace”- the Internet.But to be

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The big benefits of getting a personal brand strategy

The big benefits of getting a personal brand strategy

Let’s begin with a simple question… What words come to mind when you think of the Duchess of Cambridge? For me, the words that spring up are, mother, queen, nurturing, dignified and wholesome. Let’s think of someone else… how about Bill Gates? Intelligent, intellectual, philanthropist, entrepreneur and powerful. These word associations with the people mentioned above

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Business coaches struggle with getting more clients

71% of business coaches struggle with getting more clients

Benchmark Report – Key Take AwaysDigital Marketing can hold great potential for business coaches wanting to increase exposure, sales or leads. But with so many different channels, platforms, techniques, media formats and service providers in the industry, it can be overwhelming.Here are some of our key takeaways: Most business coaches are attempting some form of

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How Updating your Old Content can Help with your Rankings

It’s Neil Patel again… now he’s someone we consider to be a ‘brand authority’.In today’s world of ‘everything online,’ you need to be seen and heard in order to be noticed by the people who matter… your customers. Being high up on Google’s search page is one way of being in the limelight, but it requires

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Why have Landing Pages and Pillar Pages on your website?

Today, your website is your most valuable marketing asset. It’s the first ‘port of call’ for anyone who wants to find out more about what you do and decide whether you are the right company to solve their problem. It is essential therefore, that your website takes the customer on a journey and does what

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