Google’s Helpful Content Update (why you need quality content)

Are you looking for ways to increase your business’s visibility and get more customers? If so, useful, relevant and easy-to-understand content may just be what you’re after. 

And recently, Google has changed the way it works with content in an attempt to offer searchers a better experience. To demystify this concept for your business, we’re going to explore what the update is all about and how you can use it for your benefit. 

Keep reading to learn why quality content matters so much – both now and into the future – when it comes to leveraging the power of search engine optimisation. 

What really is Google’s Helpful Content Update?

Google’s recent update on helpful content has brought about the much-awaited change with the inclusion of more relevant, actionable, and trustworthy information. 

This update has made it easier for users to find what they are searching for with accuracy and precision. The new algorithm has been designed to provide more in-depth knowledge from high-authority sources, reducing the chances of false information being spread across the internet. This update demonstrates Google’s commitment to providing its users with quality information that can be trusted. 

Moreover, Google’s update also focuses on the extent to which content is helpful and informative to its users, thus ensuring that it meets their high expectations. 

What does Google’s Helpful Content Update mean for businesses?

For businesses, this update brings great news as it gives them an opportunity to stand out from the competition. Here’s a few of the key takeaways from it: 

Focus on quality over quantity

With Google’s recent Helpful Content Update, the focus is now on providing readers with valuable, informative content that offers them true value. It’s no longer enough to simply churn out countless pieces of content in the hopes of increasing your website’s visibility. Instead, you must focus on the quality of your content, offering readers something truly valuable and engaging. 

By doing so, you’ll not only earn the trust of your audience, but you’ll also increase your chances of ranking higher on search engine result pages. In short, it’s not about how much content you produce, but rather the quality of that content that truly counts. 

Create content for people – not search engines

Google’s new update is geared towards providing users with helpful content. So, it’s important to focus on creating content that is useful and informative rather than content just for the sake of getting more search engine traffic. This includes not stuffing your content with keywords and focusing on making sure your audience enjoys their reading experience and can find useful and accurate information. 

Demonstrate authority and expertise 

In today’s fast-paced digital age, creating content and sharing it across various platforms has become crucial. But, as you create content, it’s essential to ensure that it not only reads well, but that it also exudes authority. After all, you don’t want your readers to dismiss your content as just another post on their feeds. Establishing authority with your content can help build brand credibility, position you as an expert in your field and ultimately, drive traffic to your website. 

By creating content that is backed up by research, facts, experience, and data, you can create a reliable, trustworthy image that resonates with your audience. 

Introduce new information – don’t summarise existing content

With the launch of Google’s Helpful Content Update, it is more important than ever to introduce new and unique information to your website. Simply summarising existing content is no longer enough to stand out in search rankings. By taking the time to research and provide fresh perspectives on your chosen topic, you can attract and retain the attention of both readers and search engines. 

Not only will this help increase your visibility online, but it will also establish your website as a source of valuable and reliable information. So why not start exploring new angles and insights to showcase in your next piece of content? 

Ensure your website and content have a clear purpose

In the vast world of the internet, having a clear purpose for your website and content is essential for Google’s Helpful Content Update. 

In the age of the internet, it is imperative to understand that websites and content that are scattered, redundant or serve no clear purpose, will not rank as high, and can ultimately be pushed to the bottom of search results. Making your website and content purposeful and clear is crucial, therefore, delivering high-quality information that your audience will respond positively to. 

Caroline Somer - Somer Design Founder & CEO

Supercharge your content marketing with Google's latest algorithm updates

Google’s Helpful Content Update is an important step towards providing users with quality and reliable information. To take advantage of this update and rank higher in search results, businesses should focus on creating helpful content that provides readers with new insights into their chosen topic. 

Moreover, they should ensure that the content exudes authority, introduces new information, and has a clear purpose. By following these guidelines, businesses can not just rank well but stay top-of-mind at a time when the attention economy is dominating the marketing world. 

Does this sound complicated? If so, our team of digital marketing specialists are here to help. Get in touch with our team at Somer Design to explore how we can help you unlock your potential!

Scroll to Top