Integrated marketing is so much more than a trend. It’s the way of the future. And the team at Forbes agree. They wrote an article on why integrated marketing is the way of the future and how it can support overall organisational success. We’d love to know what you learn from the article- let us […]
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What is Integrated Marketing and Why is it Important?Digital marketing has become THE number one method of marketing for businesses. It allows companies to access cost-effective results and expand their reach. Using integrated marketing improves brand loyalty and reaches a wider audience, leading to increased revenue. But many businesses neglect to plan and strategise, meaning
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Every successful digital marketing campaign starts with a comprehensive strategy. One that not only identifies the approach and what platforms to use, but also how to maximise results from your online endeavours.Neil Patel is a thought leader in the digital marketing industry. This excellent blog post from his site shares an insightful 4-step marketing plan.
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Digital media presents endless opportunity for SMEs. Nowadays, anyone with a phone or laptop and an internet connection can grow their business online. But with so many platforms and forms of digital marketing, how do you know which one is right for you? This article explores and defines common types of digital marketing, helping you to understand the differences, benefits,
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Like interior design and fashion, web design trends are constantly evolving. Crowded and intricate designs are out, and modern, spacious, and minimal design is in!We’ve put together a list of five of the websites we’ve recently designed, helping you to understand the current trends and form a better understanding of what you envision for your
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If you’re thinking about building a new website for your business, then this article by Zazzle Media is a must-read is for you. It explores the top nine things to consider when building a website and reveals some fascinating statistics along the way.For personalised advice, contact the Somer Design team today.THE FULL ARTICLE:Websites are big
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“Never forget why you started.”This popular quote acts as a reminder that reason and purpose can propel us forward towards achieving our goals. It’s often referenced in fitness and personal development, but many businesses forget to implement this advice.Clearly defining your purpose and finding your why can help to drive your business towards excellence and
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If your brand was a person, how would they speak? This is the premise of brand voice. It is an integral part of branding that defines how you communicate with your audience.We love this article by Sprout Social that discusses brand voice:In branding work, people often think about how a brand looks visually, from fonts
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We know that business owners often struggle with technical aspects of online performance. In light of this, we’ve put together a simple, yet effective guide of 5 things you can fix on your website right now.Here’s what you’ll gain after completing the steps in our eBook: Identify your target audience and customise your website to
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