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Measuring Digital Marketing Results

How to Measure Success in Digital Marketing: A Guide by Somer Design

Digital marketing is one of the most complex and difficult arenas to measure success. There are so many different channels and ways that you can interact with customers – it’s often hard to know where to start.In this guide, we will explore how to monitor your digital marketing campaign and analyse what works and what […]

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What You Need to Know About Google Analytics: Plus Important GA4 Updates

Google Analytics is one of the most important tools that small business owners can use to measure the performance and success of their website. It provides insights into how people are finding and using your website, as well as how you can improve your website’s performance.In this blog post, we will discuss Google Analytics in

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How to Build Authority for Your Business: Domain, Website & Page Authority

Authority: a word that is thrown around a lot in the digital marketing world. But what does it actually mean? And how can you build authority for your business? In this blog post, we will discuss domain authority and page authority. We will also provide tips on how you can improve your authority scores. Let’s

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The April Roundup Edition 1: Marketing Tips for Coaches in 2022

The Article: 50 Marketing Tipsfor Coaches [Updated For 2022]As any coach or even any business owner can tell you, marketing is hard; which is exactly why today we are going to discuss some marketing tips I have for you. Most coaches I know, are anxious about at least one of these: ‘How do I get more clients?’

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The March Roundup Edition 2: B2B Marketing Strategies That Will Grow Your Business

The Article: 10 Essential B2B Marketing Strategiesto Grow Your Professional Services FirmWhen some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. In this approach, the goal is to be compelling and persuasive enough that

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The March Roundup Edition 1: Everything you Need to Know About B2B Marketing in 2022

The Article: The Ultimate Guide toB2B Marketing in 2022Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.The biggest determinant of effective marketing, however, is your audience.If you’re not properly targeting your buyer persona, your promotions and advertisements will

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