June 2023

Google Analytics 4 (GA4) is the latest version of the popular web analytics platform. With its new features and capabilities, GA4 significantly changes how businesses collect, analyse, and interpret their website data.  However, with the new version comes a host of new jargon and terminology that can confuse those new to the platform. Read on as […]

Are you looking for ways to increase your business’s visibility and get more customers? If so, useful, relevant and easy-to-understand content may just be what you’re after. And recently, Google has changed the way it works with content in an attempt to offer searchers a better experience. To demystify this concept for your business, we’re going