Bold Leap

Brand Strategy | Brand Identity | Website Design | Content Writing | Digital Marketing Strategy

Youth support service seeks to stand out among the competition with credibility.

Bold Leap is a care service provider with years of experience supporting young people on their journey to independence. From accommodation, finance management and life skills, they offer guidance for every step of the way to help young people thrive.

The brief

Bold Leap’s brand did not do justice to their story or values which often had them flying under the radar in the online marketplace! We were asked to provide a total brand makeover that aligned their online presence with their core values, to bring the company’s outstanding services to the attention of their target audience.

Our approach

To showcase their credibility and to help win new business going forward, we helped to rebuild Bold Leap from the ground up. Starting with the name which better encapsulates what they are all about, we then set about designing a new identity with brand photography and a new colour pallet which we featured heavily throughout the new website, surrounded by well sign-posted information and clear calls to action for their audience.

Bold Leap’s goals for the business were to stand out among the competition and establish confidence in their audience. We helped them to document their proven process of operation to help the end users understand what it is they do. We also designed booklets such as independent tool kits and property brochures and other useful learning material to solidify the fact that Bold Leap are knowledgably and trustworthy in the industry.

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The result

The total rebuild of Bold Leap has allowed them to stand out amongst their competition. Their professional website is eye catching and pulls in the attention of their target audience. The plethora of insightful content and learning materials establishes them as a reputable source of knowledge in their field.