February 2025

Colour is a powerful tool in branding, profoundly influencing consumer perceptions and behaviours. In today’s competitive marketplace, where consumers are bombarded with countless brand messages daily, the strategic use of colour can be the distinguishing factor that captures attention and fosters brand loyalty.Research indicates that up to 90% of initial product assessments are based solely […]

Want a powerful way to grow your email database, establish credibility, and build long-term relationships with potential customers? You need a lead magnet! This article explains what a lead magnet is, how it can benefit your business, and why it should be a key part of your marketing strategy.Contact our team at Somer Design for

When people think of B2B marketing, traditional offline methods like networking events, trade shows, or corporate partnerships often come to mind.While these strategies still have value, the digital world is changing fast, offering more effective, scalable, and data-driven ways to reach customers.B2B brands must go beyond generic marketing and instead adopt tailored, highly strategic approaches

For small businesses striving to grow, effective marketing is key. One of the biggest decisions you’ll face is whether to hire a digital marketing agency or work with a freelancer.Freelancers can be a good option for specific tasks, but when it comes to long-term growth and integrated marketing strategies, digital marketing agencies offer unparalleled advantages.In

Marketing can often feel overwhelming when you’re running a small business. You’re busy managing operations, serving customers, and handling finances, so it’s easy to let marketing slip to the back burner. But here’s the truth: Without a solid digital marketing strategy, it’s tough to stand out and attract customers in today’s competitive landscape.If you focus