April 2019

A call to action AKA CTA on your website or social media channels is a prompt or a trigger for your customer or potential customer to take a specific action. It is one of THE most important elements of your website and in fact, can be the key determining factor in whether your website is […]

Let’s begin with a question… Name the world’s most well-known company?Answer 1 – AppleAnswer 2 – McDonaldsAnswer 3 – AmazonAnswer 4 – IkeaFour companies in four vastly different industries. What do they all have in common? Their incredible branding strategies or in other words, their representation of who they are as a company.Essentially, that’s what