Project application

If you’d like to talk to me about working together on your project, there are a few things I need to know first. Firstly, we must be connected on Linkedin. If we’re not connected on LinkedIn, ask one of our common connections for an introduction.

If we are connected on Linkedln, then tell me a little about your project here and if we’re a good fit for each other and I honestly believe I can help you I’ll get in touch to discuss next steps. I look forward to learning more about your project.

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Step 1 of 6 - Purpose

Purpose
This is your opportunity to tell us why you need a new brand identity or website and what they should achieve. The more information you give us here, the better the solution we will be able to provide. Ignore any questions that are not relevant. Please note: this process may take 5 - 10 minutes. You can return to it anytime by clicking on 'Save & Continue Later'

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Business Snapshot
What’s the name of your company?
What does your company do? What are the products and services you offer and their key features.
Who are the decision makers for this project?
What budget have you allocated for this project? Be honest and we will tell you what we can and can’t do.

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What are we doing?
Give us your main reasons for needing a new brand Identity or website. It’s helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. ie: Goals that are specific, measurable, achievable, relevant and time-bound. With this in mind, what are the top 5 business needs of your new website? eg: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months
Goal #1
Goal #2
Goal #3
Goal #4
Goal #5
Is there anything about your current brand or website that serves the business well and if so, why?

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Who Are We Doing This For?
What does your client want? What solutions do they require?
Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What are the top 5 reasons your ideal customer will visit your website? e.g. research product information, get contact details, ask questions about services, pricing…

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Design Concept
How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?
Do your competitors have websites? If so, list them here so we can make sure yours is better 🙂
Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
Are the any other websites in particular that you like the design of? Why?

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What Does Success Look Like?
If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
Anything else you want to get off your chest?
Name
First Last
Email
Phone

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Project Application

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Step 1 of 6 - Purpose

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