Mencap Barnet

Brand Identity | Website Design

A mental health charity that needed to increase their visibility in the community

A mental health charity with a tired and dated website, a confusing navigation system that left the audience going around in circles. Whilst they had plenty of useful and informative information it was mostly buried deep within the website and inaccessible.

The brief

The charity wanted a website that clearly defined how they helped and served their local community. A well written brand proposition and new brand identity. The website needed to act as a portal to promote available services and local fund-raising activities as well as attract volunteers and donations, and in addition share success stories with a wider audience.

Our approach

Our brand strategy session helped establish the charity’s goals – how they wanted to be perceived by their target audience and what they wanted to achieve with the website. We reviewed the customer avatar and mapped out the journey to ensure we helped the audience quickly find the information they needed.

Our weekly catch-up sessions with the client through each stage of the project made sure we were on the right track and they were happy with the direction we were taking.

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The result

The client now has a vibrant brand story that is reflected in their refreshed logo and an updated website with a clearly defined navigation path and stand out calls to actions directing website visitors to take specific action when browsing the site e.g. Donate, Get in touch.

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