FCFM
- Brand Identity
- Brand Strategy
- Website Design
- Marketing Collateral
Facilities Management experts asks us for a brand and website overhaul
First Class Facilities Management (FCFM) is an experienced UK company that specialises in building maintenance, management, and refurbishment to keep office facilities running smooth. While they had some loyal clients, they needed a strong brand identity and strategy to attract new leads and establish credibility online in the industry.
The brief
Our approach
We got to work on bringing their brand into the present with a new logo; a clean structured silhouette of a building next to a simple yet strong font, all incorporating a new style and colour palette. We worked with the client to design a strong brand identity that would evoke trust, professionalism, and credibility, without becoming unapproachable or too exclusive.
With their brand story realised, we wanted to represent FCFM as the trustworthy experts that they are and showcase the range of tailored specialty services they could offer. We redesigned their dated website following the new palette and style we had incorporated into the logo and optimised their content to home in on their knowledge and services. We also commissioned a professional photoshoot for the founders, the faces of the business, to demonstrate their approachability and involvement. All this was carried through across their social media platforms establishing a cohesive brand story creating a strong and recognisable online presence. We also incorporated their new design on their Van Livery, designing a marketing wrap to showcase their professional new brand and logo across their whole fleet.
The Deliverables
Product staircase: we developed a range of offerings to productise MindAbility whilst ensuring there were options for clients at each stage of the buyer journey.
Website with sales pages: a full redevelopment of the website design and content with the creation of targeted sales pages to promote the products.
Email marketing: implementation of email marketing to maximise conversions for MindAbility’s audience.
Payments for workshops, mastermind: inclusion of seamlessly integrated payment platforms on the website for easy tracking and transactions.
eBook, workbooks, slide decks: the strategy, creation, and distribution of the products themselves.
SEO: completion of search engine optimisation tasks to improve organic search rankings.
Ads campaign: the management of an Ads campaign to instantly reach the niche audience and acquire leads.
The result
As a business coach working with HR consultancy founders around the world, it’s a tough market; in order to grow, I needed to disrupt and what I had, simply wasn’t cutting it.
I had a lengthy conversation with Caroline, and she came up with a detailed plan 48 hours later, to completely transform the look and feel of my business, including all my materials which was overlaid by a strategic marketing plan to help scale my sales funnel.
Within three weeks of receiving that plan and signing it off, the sales funnel was in place and to top it all – I got the first sale of my e-book within the first 24 hours.
I now have a clear product staircase in place, with a set of deliverables and goals in place, thanks to the Gant chart she has produced for me – the sales plan!
The website has been completely revamped, republished, to take on any of my international competitors. I have the confidence that not only what we deliver is top class – so is the entire client experience from the first touch point with MindAbility.
I couldn’t recommend Caroline highly enough and I look forward to seeing how my business moves onto the next stage in 2023 and beyond.
First Class Facilities Management
