FCFM
Facilities Management experts asks us for a brand and website overhaul
First Class Facilities Management (FCFM) is an experienced UK company that specialises in building maintenance, management,ย and refurbishment to keepย officeย facilities running smooth.ย While they had some loyal clients, they needed a strong brand identity and strategy to attract new leads and establish credibilityย online in the industry.
The brief
FCFM founders Stuart and James have 40+ years of industry experience between them, supporting the day-to-day business facility needs of their clients.ย We joined forces with FCFM toย helpย modernise its out-of-date brand andย website andย develop an online presence that could reflect the high-quality level of service they were providing, something that wasย lacking with their original site.
Our approach
Weย got to work on bringing their brand into the present with a new logo;ย aย clean structured silhouette of a building next to a simple yet strong font, all incorporating a new style and colour palette. We worked with the clientย to design a strong brand identity that wouldย evoke trust,ย professionalism,ย and credibility,ย withoutย becoming unapproachable or too exclusive.ย ย
With their brand story realised, we wanted toย represent FCFM as the trustworthy experts that they are and showcase the range of tailored specialty services they could offer. We redesigned their dated website following the new palette and style we had incorporated into the logo and optimised their content to home in on their knowledge and services.ย Weย alsoย commissioned a professional photoshoot for the founders, the faces of the business, to demonstrate their approachability and involvement. All this was carried through across their social media platforms establishing a cohesive brand story creating a strong and recognisable online presence. We alsoย incorporated their newย design onย their Van Livery, designing a marketing wrap to showcase their professional new brand and logo across their whole fleet.ย
The result
First Class Facilities Management received a first-class overhaul that created a cohesive and easily recognisable brand update coupled with sleek and user-friendly website design that delivers credible targeted content to their audience.
