Bluepath
- Website Design
- Content Writing
- Digital Marketing Strategy
Website for business offering bookkeeping and business support services
A brand new website for an established company serving local and nationwide businesses. Bluepath had shied away from getting a website built as they already had a solid base of established bookkeeping clients acquired through word of mouth.
The brief
Our approach
Bluepath wanted to do something a little different to your traditional bookkeeper and create a unique style of illustrations that would make their brand stand out.
Starting with a brand strategy session, and deep dive into the passion that drove the business owners forward we presented our concepts for the website and a brand story that would help them differentiate from their competitors.
The Deliverables
Product staircase: we developed a range of offerings to productise MindAbility whilst ensuring there were options for clients at each stage of the buyer journey.
Website with sales pages: a full redevelopment of the website design and content with the creation of targeted sales pages to promote the products.
Email marketing: implementation of email marketing to maximise conversions for MindAbility’s audience.
Payments for workshops, mastermind: inclusion of seamlessly integrated payment platforms on the website for easy tracking and transactions.
eBook, workbooks, slide decks: the strategy, creation, and distribution of the products themselves.
SEO: completion of search engine optimisation tasks to improve organic search rankings.
Ads campaign: the management of an Ads campaign to instantly reach the niche audience and acquire leads.
The result
We loved creating this layout it’s fun, clean and elegant with a really intuitive customer journey, thank you Ruth and Karl for putting your trust in us and letting us work outside the box ????
As a business coach working with HR consultancy founders around the world, it’s a tough market; in order to grow, I needed to disrupt and what I had, simply wasn’t cutting it.
I had a lengthy conversation with Caroline, and she came up with a detailed plan 48 hours later, to completely transform the look and feel of my business, including all my materials which was overlaid by a strategic marketing plan to help scale my sales funnel.
Within three weeks of receiving that plan and signing it off, the sales funnel was in place and to top it all – I got the first sale of my e-book within the first 24 hours.
I now have a clear product staircase in place, with a set of deliverables and goals in place, thanks to the Gant chart she has produced for me – the sales plan!
The website has been completely revamped, republished, to take on any of my international competitors. I have the confidence that not only what we deliver is top class – so is the entire client experience from the first touch point with MindAbility.
I couldn’t recommend Caroline highly enough and I look forward to seeing how my business moves onto the next stage in 2023 and beyond.
MindAbility Consultancy Ltd.
