Morgan Health & Safety
- Brand Strategy
- Brand Identity
- Marketing Collateral
- Website Design
A training company that needed to raise their brand authority
Morgan HSS helps organisations with essential Health & Safety training for their staff to ensure companies stay up-to-date with current legislation. They have an impressive track record of delivering first-class training with qualifications and accreditations to back them up.
The brief
Our approach
Starting with a brand strategy session we established the business goals and KPIs for the branding and website, mapped out the customer journey and documented the content they would need to engage with their audience. We also came up with a solution to organise a lot of very detailed course content.
We designed a brand identity that would easily resonate with the target audience and help them make the connection with the services offered. We wanted to emphasise the fact that the Morgan HSS was an established business with a high level of expertise, so we designed a set of icons to reflect their value and usps. The new website features these as well as their accreditations and the clients they have worked with.
The website is laid out with an elegant navigation, clearly defining the key services with case studies and testimonials to back up the company’s brand authority. The main ‘Call to Action’ is integrated with a calendar booking system to help streamline the company’s operations.
The result
As a business coach working with HR consultancy founders around the world, it’s a tough market; in order to grow, I needed to disrupt and what I had, simply wasn’t cutting it.
I had a lengthy conversation with Caroline, and she came up with a detailed plan 48 hours later, to completely transform the look and feel of my business, including all my materials which was overlaid by a strategic marketing plan to help scale my sales funnel.
Within three weeks of receiving that plan and signing it off, the sales funnel was in place and to top it all – I got the first sale of my e-book within the first 24 hours.
I now have a clear product staircase in place, with a set of deliverables and goals in place, thanks to the Gant chart she has produced for me – the sales plan!
The website has been completely revamped, republished, to take on any of my international competitors. I have the confidence that not only what we deliver is top class – so is the entire client experience from the first touch point with MindAbility.
I couldn’t recommend Caroline highly enough and I look forward to seeing how my business moves onto the next stage in 2023 and beyond.
MindAbility Consultancy Ltd.
