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Why People buy?

A million dollar question… One that companies of every size must consider in order to understand who their customers are, who you want them to be and how and why these individuals or groups of people buy goods and services.

This article in Psychology Today, will give you useful insights into the thought process behind purchasing decisions.

At Somer Design, our primary goal is to help your business grow and that can only happen if your customers ‘buy’ your products or services. Our efforts will therefore focus on understanding the mindset of your customer to tailor your business’s marketing efforts to appeal to their sensitivities.

Do give us a call on 020 7112 9068 or email us at if you think we might be able to help.

Caroline Somer - Somer Design Founder & CEO

About Caroline Somer

Caroline Somer is a London based brand consultant, designer and digital marketer that helps businesses get more visibility and better results from their websites.