The first rule of brand purpose is do no harm

by Caroline Somer | Apr 9, 2019

Interesting article by Thomas Barta, which looks at ensuring brands do no harm before they claim to do good. Time to reflect on your ‘why’ and ensure your brand purpose aligns with your own values. 

If yours is a new business that needs to define its brand purpose or an existing business that needs to step up your branding strategy, give us a call on 020 7112 9068 or email us at studio@somerdesign.co.uk. We’re here to help.

 

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