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The first rule of brand purpose is do no harm

Interesting article by Thomas Barta, which looks at ensuring brands do no harm before they claim to do good. Time to reflect on your ‘why’ and ensure your brand purpose aligns with your own values. 

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If yours is a new business that needs to define its brand purpose or an existing business that needs to step up your branding strategy, give us a call on 020 7112 9068 or email us at We’re here to help.

Caroline Somer - Somer Design Founder & CEO

About Caroline Somer

Caroline Somer is a London based brand consultant, designer and digital marketer that helps businesses get more visibility and better results from their websites.