With over 12,000 active small and medium businesses, Harrow was recognised in 2015 by the FSB and London Councils as London’s most thriving borough for small business…
With multiple council-backed development schemes and low-cost commercial letting, more and more businesses are starting up or moving to the borough. Whilst this is fantastic for the economic growth of Harrow, it also makes Harrow the most competitive area for business outside Central London!
Take Harrow town centre for example, and the sheer amount of coffee shops and delis spread across St Anns Road, Station Road and the A409. We’ve counted over 25, each within 25 metres of each other and vying for your attention and business.
So how does a business, whether new or existing, stand out from a busy crowd, beyond competitive pricing or an aggressive marketing campaigns?
By establishing a clear and defined brand identity.
Brand identity is the unique reputation and image a business exudes to its existing and potential customers through its visual appearance. More than just a pretty logo, a good brand identity represents the values and personality of a company through carefully chosen colours, typefaces, slogans and design.
Most importantly, a good brand identity needs to be visually stimulating, memorable and consistently used at every opportunity. Otherwise how does a potential customer distinguish your business from a sea of competitors? Ultimately, a strong brand identity builds credibility and trust, as the more familiar people are with your business, the more likely they are to use your products or services.
Somer Design has over 20 years of experience in helping businesses in Harrow and across London find their identity. Work begins with a brand discovery session, where our team of branding specialists work with a business to find its core message and values. We then transform those findings into a visually engaging logo and design aesthetic that fits in perfect sync with the business and its goals. Read more about our bespoke approach to finding your brand identity here.
If you’d like to discuss your brand identity and how Somer Design can help you rediscovery it, contact us here.