Last year we saw some massive brands get a logo redesign, from Mailchimp to the Emmy Awards. Companies invest a significant amount to stay front of mind with their clients, as well as up-to-date and true to their core values. Any aspect of branding must underpin a business strategy to be truly effective. Whether you are developing an identity from the ground up or evolving an existing one, your brand is your organisation’s biggest asset.
Here is a great article from Designhill with a look back over last years rebrands.
