Facelift for charity website

by admin | Nov 30, 2018

The Brief

Our client was a mental health charity with an outdated website and a brand that needed a fresh approach. We were asked to revamp the branding, refresh the logo and design a new website to present the charity as exciting, lively and current.

The Approach

For us, communication and collaboration is vital to any successful project. It was also important for us and the client to stay within the budget and timeframe specified and agreed on and to set expectations from the get go. This was done through a detailed plan and weekly catch-up sessions.

Prior to our initial meeting, we sent out a questionnaire that got the client thinking about their goals and how they wanted to be perceived by their target audience. Our initial meetings were spent discussing their responses and essentially understanding the charity’s reason for existence, the nature of their target audience and the customer journey they wanted to take their audience on and what they want their website visitors to do.

This helped us define our strategy for branding, logo design and website design and navigation and calls to actions.

Our weekly catch-up sessions with the client through each stage of the project made sure we were on the right track and they were happy with the direction we were taking.

The Result

The client now has a vibrant brand story that is reflected in their refreshed logo and an updated website with a clearly defined navigation path and stand out calls to actions directing website visitors to take specific action when browsing the site e.g. Donate, Get in touch.

“It was Somer Design’s enthusiasm and professional attitude that ‘sealed the deal’ for us. We felt that we were not just paying for the service but for their skills, opinions and experience. Their collaborative approach coupled with their insight into the work we do and their ability to see the potential for us, made them the right choice. We would heartily recommend Somer Design to any business thinking about rebranding or a new website.”