Cloud 9 Executive Assistants
An executive VA business needing to realign their brand
Cloud 9 Executives was trading under a name and identity that no longer represented the business they had become. They had grown in terms of team members as well as in the client base they now served, meaning they had also outgrown their current website.
The brief
Cloud 9 Executives needed a sophisticated brand and website that reflected the high touch-point service they offered. We were asked to rename the company, design a new brand identity and website to help position the company as high-end, professional and experienced. They had heard how powerful building brand authority could be so were also ready to get started on generating their own content to showcase their expertise.
Our approach
We started by helping the owner rename the company, designed a new brand identity and website to help position the company as high-end, professional and experienced.
After a brand strategy session with Somer Design, and deep dive into the passion that drove the business forward the company name underwent a transformation from Solo Consultants to Cloud 9 Executives.
Through a collaborative approach we helped the director set the brand strategy for the business, designed a logo and website that would engage with an executive clientele. We generated new content for the website and ensured all social media platforms and touch-points were consistent.
The result
As a result the company underwent a transformation and within 18 months grew to a team of 5 staff attracting bigger businesses and increasing their brand authority and reach online.
“I originally reached out to Caroline as I was stuck with what to do with my website and name of my company. Very quickly Caroline assessed and advised and before I knew it I was on the journey of a total re-brand! Caroline held my hand through the whole process and not only was she articulate but she was efficient delivering every process when she said she would. I am delighted with my new website, logo and marketing strategies. I would not hesitate to recommend Caroline and Somer Design to any of my clients.”
