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How a simple customer avatar can help you focus your message and close more sales

Creating a ‘customer avatar’ is essential in helping you fine-tune your marketing activities and hone in quickly on your target audience. If you make the effort to understand and engage with your customer on topics and pain points they’re interested in then they’re more likely to want to engage and interact back with you.

Read more from Entrepreneur to find out how to get started with your research.

Caroline Somer - Somer Design Founder & CEO

About Caroline Somer

Caroline Somer is a London based brand consultant, designer and digital marketer that helps businesses get more visibility and better results from their websites.