I hear that imitation is the greatest form of flattery. Well flattery can be very nice, but it doesn’t pay the bills. What’s the benefit of being flattered, if it involves your work of art, creation, idea, invention or design is being ripped off left, right and centre with everyone else making money out of your talent. I doubt you’d be feeling flattered – you’d be feeling cheated!
Copyright is often very misunderstood. It isn’t something that has to be registered to be protected. If you create something that is original (like this article) then the creator owns the copyright in it (ie me!). If you copy it without my permission and without giving me full credit, I could sue for any damages I may feel I have lost as a result.
Copyright exists in anything you create, books, pictures, even that cat painting that your child did at school that is now proudly displayed on your fridge. So when you are surfing the net looking for inspiration for your next design or logo, beware! If your design is too close to someone else’s, you could get more than you bargained for. Not only could the original owner make you change your logo, but they could also pursue you for any losses they have incurred if they can show that people might confuse their company for yours, and they may have lost business to you as a result.
Even if what you have done is completely innocent and you can show you’d never seen their design, it won’t protect you from a claim. If you are setting up a new business and need your logo designing, or if you are going for a rebrand, the safest thing to do is call in an expert like Caroline Somer. Not only will you get all her talent and experience at your disposal, but as her ideas are original, you won’t end up with you getting your eyes scratched out by some jealous rival.
Alternatively, if you are the one who has been copied, and you need advice on what you can do about it to protect the time and money that you have spent on building up your brand, then drop me a line at [email protected] and we’ll have a chat over a saucer of milk.