Brand Strategy & Positioning Workshop
Knowing how you stand out from your competitors and understanding the advantages your brand holds over them is key to creating a superior brand.
Build a superior brand for your business
This is a full day, hands-on strategy session to get to the heart of your company and ensuring everyone involved is clear on both the business and brand objectives. What marketing channels are right for long-term growth, how you can reach new audiences and drive more sales.
Discovery & Analysis
We begin the process with an analysis of your current market position. We review how you stand up in your field in terms of brand, key messaging, company position and current marketing collateral. This is a 3 day process (2 days in research and preparation and 1 day consultation) that will give you an expert review of your brand, objectives, existing marketing strategy, company positioning and market place. The review of these factors will be used to determine to what extent they are helping your company and what changes may need to put in place before any creative work begins.
In this full day workshop we will take you and your team through various activities to determine and understand your brand personality, how to align your values to your product in terms of benefits and the best strategy to communicate with your target market. We’ll explore routes to market and brand positioning which could potentially open up new opportunities to market your services. We will build up a solid picture of your ideal client, their wants, needs and fears. Look at how your service answers those needs and how you want to be perceived.
It’s good to invite as many of the team as possible to this creative session.
After the session you will receive a written report of the day sharing our insights, outcomes of the workshop and recommendations for the long term growth of your brand and business. You will:
- Discover how to define your brand
- Generate ideas to reach your target audience
- Finalise a set of brand values to carry forward into company marketing/communication material
Armed with these valuable insights into how you can position your brand to stand out, maximise ROI and take a larger share of the market we will be on hand to guide you through the next steps of developing your brand and business.
This workshop is for you if:
You have a great product or service but are unsure how to differentiate yourself in the market and maximise engagement with your audience. You want a cohesive message and clear set of brand values to build your brand internally and externally. You want to create a superior brand.
The Brand Strategy & Positioning Workshop: £3500+vat
What is included
- Competitor brand research and analysis
- A brand map and your position in the market
- Your company’s vision and values
- Your USPs and reasons to believe them
- A brand position statement for your company
- A set of brand values to use in company marketing and communication
- Detailed report of the day, with observations and insights
How to get started
In order to get started with our research and evaluation and to prepare for the workshop we require a 50% deposit to secure in a scheduled date. If you are ready to get started, click the button below, to be taken to our client inquiry form, where you can share your project details with us.
5% discount if paid in full upfront
What Our Customers Are Saying
Don’t just take it from us, let our customers do the talking!
“As a Life coach and trainer, I was looking to re-brand in order to reflect who I am, the way I work and the people I work with.
The consultation session, part of the design briefing process, made me think about my brand in a deeper way than I had ever thought about it before… Read MoreRoz Thornton
“I just want to say a big THANK YOU for the design work that you’ve done for my company and to let you know how much I appreciate it.
The logo is very impressive and will stay with us for a very long time and I’ll have it attached to all the marketing material, vans, uniforms and so on… Read MoreLiviu Cute
“After much research, meetings and discussions with designers and brand consultants, i contracted the Somer Design Limited to redesign my business website and stationery.
Caroline was a pleasure to work with. Not only did she hold her own in agreeing her terms… Read MoreChris Walker