15 Ways to Build Your Brand’s Authority

15 Ways to Build Your Brand’s Authority

15 Ways to Build Your Brand’s Authority One of the ways to attract new clients and retain existing customers is to build your company’s brand authority. In other words, make your business the ‘go to’ as a first stop for any information needed about your industry. Of...
Why People buy?

Why People buy?

A million dollar question… One that companies of every size must consider in order to understand who their customers are, who you want them to be and how and why these individuals or groups of people buy goods and services. This article in Psychology Today, will give...
Rebranding – Does your company need it?

Rebranding – Does your company need it?

Times are changing rapidly; The trajectory of change in the last 5 years has probably been greater than the 20 years before that. People’s perceptions have changed and are still changing and with it comes altered expectations, needs and wants that previously never...

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